A lot of fathers in The Netherlands don’t read bedtime stories. That is a shame because research shows it increases children’s vocabularies by 1000 words every year. But, as you may remember yourself, many fathers make up stories before bedtime. So CPNB gives fathers the chance to turn these made up stories into a book. Famous Dutch author Jacques Vriens turnes the best made up story into a real bedtime story. Making Dutch dads read more to their children.
Idea and campaign: Lemz
Illustrator: Tineke Meirink
Client: De Leescoalitie / CPNB Mascha Ravelli